三创赛优秀策划书养康

三创赛优秀策划书养康篇一

情系三农 大学生电子商务三创赛获奖作品

第二届全国大学生电子商务“创新、创意及创业”挑战赛

重庆赛区作品

创新 创意 创业

作品编号：_____CQB091_____

参赛学校：___重庆邮电大学__

作品名称: ______情系三农____

团队名称：_____梦之队______

指导老师：____王亚红_______

团队成员：_李明娃_何秉轩_谢栋_程林_范晋丞_

2010年11月

作品信息表

目录

三创概要

一 项目的执行内容````````````````````````````````````````````````````````````5

二 项目的发展前景````````````````````````````````````````````````````````````5 三 运营的核心模式````````````````````````````````````````````````````````````6 四 项目的执行优势````````````````````````````````````````````````````````````6 五 项目的可行性````````````````````````````````````````````````````````````````````````6 六 项目的总结```````````````````````````````````````````````````````````````````````````7

第一章 市场分析

1.1整体市场容量及前景```````````````````````````````````````````````````````````7

1.1.1总体网民规模`````````````````````````````````````````````````````````````7

1.1.2中国水果行业数量规模`````````````````````````````````````````````````7

1.2网站目标市场分析``````````````````````````````````````````````````````````````7

1.2.1网络社区交友````````````````````````````````````````````````````````````7

1.2.2中国水果行业电子商务发展阶段````````````````````````````````````8

1.3网站目标用户的分析```````````````````````````````````````````````````````````9

1.3.1用户分析``````````````````````````````````````````````````````````````````9

1.4市场趋势和机会`````````````````````````````````````````````````````````````````9

1.4.1市场趋势``````````````````````````````````````````````````````````````````9

1.4.2市场机会```````````````````````````````````````````````````````````````````````9

第二章 运营方案

2.1公司理念```````````````````````````````````````````````````````````````````````````9

2.2公司目标```````````````````````````````````````````````````````````````````````````9

2.3发展战略```````````````````````````````````````````````````````````````````````````10

2.3.1整合用户服务与社区服务`````````````````````````````````````````````````10

2.3.2提供渠道、重视借助外力、整合资源````````````````````````````````````10

2.3.3逐步推广扩散``````````````````````````````````````````````````````````````11

2.4业务与赢利模式```````````````````````````````````````````````````````````````````11

2.4.1业务体系````````````````````````````````````````````````````````````````````11

2.4.2业务详述````````````````````````````````````````````````````````````````````11

2.4.3业务发展规划```````````````````````````````````````````````````````````````11

2.4.4盈利模式````````````````````````````````````````````````````````````````````11

第三章 网站项目实施方案

3.1总体架构```````````````````````````````````````````````````````````````````````````12

3.2各部分内容`````````````````````````````````````````````````````````````````````````14

3.2.1资讯频道`````````````````````````````````````````````````````````````````````14{三创赛优秀策划书养康}.

第四章 网络推广方案

4.1目标市场分析```````````````````````````````````````````````````````````````````````14

4.2目标群体的行为方式```````````````````````````````````````````````````````````````15

4.3网站的网络营销战略目标``````````````````````````````````````````````````````````15

4.3.1快速扩张阶段````````````````````````````````````````````````````````````````15

4.3.2过滤时期`````````````````````````````````````````````````````````````````````15

4.3.3稳定时期`````````````````````````````````````````````````````````````````````15

4.4网络营销定位```````````````````````````````````````````````````````````````````````15

4.4.1搜索引擎定位````````````````````````````````````````````````````````````````15

4.4.2许可Email营销定位`````````````````````````````````````````````````````````16

4.4.3口碑传播定位`````````````````````````````````````````````````````````````````16

4.5整合网络营销组合策略与实施方案`````````````````````````````````````````````````16

4.5.1网络营销整体思路````````````````````````````````````````````````````````````16

4.5.2品牌推广思路``````````````````````````````````````````````````````````````````17

4.5.3搜索引擎营销``````````````````````````````````````````````````````````````````17

4.5.4社会化媒体营销```````````````````````````````````````````````````````````````17 4.5.5网站联盟广告``````````````````````````````````````````````````````````````````17 4.5.6其他网络营销方式`````````````````````````````````````````````````````````````17 4.5.7线下推广````````````````````````````````````````````````````````````````````````17

第五章 竞争分析

5.1电子商务模式的分析 ````````````````````````````````````````````````````````````````17`

5.2五力分析``````````````````````````````````````````````````````````````````````````````18

5.2.1五力分析总括``````````````````````````````````````````````````````````````````18

5.2.2五力分析详解``````````````````````````````````````````````````````````````````18

第六章 管理体系

6.1公司文化``````````````````````````````````````````````````````````````````````````````18

6.1.1文化基调```````````````````````````````````````````````````````````````````````18

6.1.2公司宗旨````````````````````````````````````````````````````````````````````````19

6.1.3核心价值理念``````````````````````````````````````````````````````````````````19

6.1.4基本价值观`````````````````````````````````````````````````````````````````````19

6.1.5企业精神````````````````````````````````````````````````````````````````````````19

6.1.6品牌个性````````````````````````````````````````````````````````````````````````19

6.2组织结构```````````````````````````````````````````````````````````````````````````````19

6.3经营团队```````````````````````````````````````````````````````````````````````````````20

6.4人事制度```````````````````````````````````````````````````````````````````````````````20

6.5激励机制```````````````````````````````````````````````````````````````````````````````21

第七章 财务可行性分析

7.1项目投资概括``````````````````````````````````````````````````````````````````````````21

7.1.1资金结构与规模````````````````````````````````````````````````````````````````21

7.1.2其它资金来源```````````````````````````````````````````````````````````````````21

7.2主要财务假设和财务数据预估````````````````````````````````````````````````````````21

7.2.1主要财务假设```````````````````````````````````````````````````````````````````21

7.2.2财务数据预估费用估算````````````````````````````````````````````````````````21

7.3预计财务报表````````````````````````````````````````````````````````````````````````21

7.4财务比率分析````````````````````````````````````````````````````````````````````````22

7.4.1反映营业能力的财务比率````````````````````````````````````````````````````22

7.4.2反映盈利能力的财务比率````````````````````````````````````````````````````23

第八章 风险分析与规避

8.1政策风险``````````````````````````````````````````````````````````````````````````````23

8.1.1风险详述```````````````````````````````````````````````````````````````````````23

8.1.2应对措施```````````````````````````````````````````````````````````````````````23

8.2资源风险``````````````````````````````````````````````````````````````````````````````23

8.2.1风险详述```````````````````````````````````````````````````````````````````````23

8.2.2应对措施````````````````````````````````````````````````````````````````````````24

8.3市场风险```````````````````````````````````````````````````````````````````````````````24

8.3.1风险详述````````````````````````````````````````````````````````````````````````24

8.3.2应对措施````````````````````````````````````````````````````````````````````````24

8.4技术风险```````````````````````````````````````````````````````````````````````````````24

8.4.1风险详述````````````````````````````````````````````````````````````````````````24

8.4.2应对措施````````````````````````````````````````````````````````````````````````24

8.5竞争风险```````````````````````````````````````````````````````````````````````````````24

8.5.1风险详述````````````````````````````````````````````````````````````````````````24

8.5.2应对措施````````````````````````````````````````````````````````````````````````24

8.6财务风险```````````````````````````````````````````````````````````````````````````````25

8.6.1风险详述````````````````````````````````````````````````````````````````````````25

8.6.2应对措施````````````````````````````````````````````````````````````````````````25 附件一 三农问题`````````````````````````````````````````````````````````````````````````26 附件二 “三农”电子商务面临的挑战 ```````````````````````````````````````````````````27 附件三 服务“三农”的聚众式平台大有作为``````````````````````````````````29 附件四 “三农”电子商务建设已具备各种条件``````````````````````````````````````30 附件五 “三农”电子商务模式图解```````````````````````````````````````````````````31

三创概要

一 项目的执行内容

我们主要是以区域性电子商务网站作为整个产业链条中的核心，企业可以通过区域性电子商务网站与水果电商协会相互联系，洽谈合作事项，通过电商协会带动农民共同致富，促使企业与农民直接签订单。我们的优势在于能够深入到广大农村，与电商协会、农户建立起合作关系，以此作为自身资源优势，从而能够面向企业洽谈订单。

二 项目的发展前景

中国是一个农业大国，农村人口接近9亿，占全国人口70％；农业人口达7

三创赛优秀策划书养康篇二

三创赛高校园区游策划书2010-11-25

全国第二届电子商务“创新、创意

和创业”大赛创业策划书

项目名称 ：瑶湖之村红色、生态特色旅游项目策划书 创业团队（个人）：越光族队 参赛学生： 汤普元 蔡桢艳 汤新涛 张忠亮 邹华兵 参赛指导老师： 孙德林老师 李淑珍老师

二0一0年十一月{三创赛优秀策划书养康}.

目录

第一章 策划书摘要 ........................................................................................... 1

第二章 高校园区旅游 ....................................................................................... 4

第三章 行业及市场情况 ................................................................................ 19

第四章 组织与管理 ......................................................................................... 23

第五章 营销策略 .............................................................................................. 28

第六章 融资计划 .............................................................................................. 36

第七章 财务计划 .............................................................................................. 39

第八章 风险评估与防范 ................................................................................ 46

第九章 项目实施及其进度 ............................................................................ 50

第一章 策划书摘要

瑶湖位于南昌的正东方向，距市中心的八一广场仅9公里。每天清晨瑶湖上空的朝霞，都会映红广场上八一起义纪念碑上的军旗。驱车从省政府出来沿北京路向东行驶，如不堵车，15分钟可抵瑶湖。

在瑶湖高校园区有江西师范大学、江西蓝天学院、南昌工程学院、现代学院等高校，拥有着近10万多名学生。其中江西师范大学是有深厚历史文化底蕴的一所高校，现有瑶湖、青山湖、共青三个校区，占地面积 4500 亩，建筑总面积 140 余万平方米。而江西蓝天学院也是一所在民办高校排名第一的高校，有着强劲的发展动力的一所高校。其校园风光秀丽，堪比许多的著名的风景景点。此项目就是想通过瑶湖高校园区的各高校内的景点为引，进而发展高校周边的旅游、休闲、餐饮等项目的发展，形成以瑶湖为主导的南昌城东休闲、旅游、度假的胜地，最后再与校园外的省内著名的旅游景点进行合作，掀起红色。

一、发展校园文化产业服务

是指综合利用江西师范大学、江西蓝天学院瑶湖校区现有的基础设施，同时重点利用瑶河（江西师大护校河）这一重要设施，开发瑶河沿岸的自然风光和人文景观。主要向师大学子以及南昌市内各兄弟学校展示师大的独特文化风采。

校园文化产业的主要内容有：一、是综合整治与改善瑶河的水环境，达到水面行船观赏师大风景的条件；二、购置数块大型数字显像屏，用于师大主题活动的宣传中心，同时可以用来播放校园内外和国内外重要资讯，以及积极向上的娱乐节目；三、兴建各学院的小型展览馆，用于展示学院自成立以来所获得的累累硕果，以及学生们取得的奖项和各种创意小制作或小发明；四、在勤忍坡（别名情人坡）处建立师大的露天影院，用于周末和节假日欣赏优秀的影视作品；五、兴建学生旅馆等一些配套的生活设施。

1

二．校园文化产业的行业发展现状及前景展望

从文革结束到恢复高考以后，不断地学子进入大学进行学习，那时候不管是国家还是大学里都没有制定相关的政策规范此行业，校园文化产业也不被大家所去注意，重视。90年代以后，大批的人进入大学深造，他们不断追求各方面的需求，这时，校园文化产业在各大学应运而生——北京大学，清华大学和各所高校。但是据市场调查，好多不是211工程大学的校园文化产业不被注意，原因是知名度不高，随着教育文化程度的不断提高，各所高校的竞争也在不断加剧，所以要对校园文化产业进行重视，让校园文化产业在学校变的有个性化，风格化，带着相应的浓厚的文化气息。

三．校园文化产业推广的营销策略

营销渠道多元化，实施整合营销和多元化营销战略。具体营销方法：主要利用网络营销；以及南昌主要学校公交电视广告；报刊杂志媒体广告；交通站牌广告等等。

四．盈利模式

1、瑶河游船租赁业务收入

2、住宿、餐饮等服务业务；

3、广告赞助费

4、校园外精品旅游路线业务收入

五．财务状况

1．资金需求

为保证项目实施，需要新增投资人民币800万元，这笔资金主要用于项目的建设以及管理费用。我们采用利润分红、二次融资等方法，在五年之内偿还贷款和投资。

2．筹资方法

自有资本、银行贷款、风险投资。

3．资本结构

六．项目意义

该项目的建成一方面有助于丰富江西师范大学的文化内涵；另一方面更有助于提升学校的知名度，促进学校综合实力的进步。总之，大力发展校园文化产业是学校发展的未来趋势之一。

三创赛优秀策划书养康篇三

全国高校首届电子商务三创大赛获奖作品

全国高校首届电子商务三创大赛特等奖（7项）

三创赛优秀策划书养康篇四

第四届全国高校电子商务“三创赛”优秀作品

微城在线商业计划书 姓名：学号：班级：

前言

随着Web2.0的迅速发展，各种社交网络为人们的生活提供了更方便快捷的信息交流。Facebook在极短时间内风靡全球，社交网络被认为是互联网世界继搜索和Web2.0之后的又一个里程碑，社交网络也被应用在了更多更广泛的领域中。作为近年来最为流行的互联网应用之一，社交网络能帮助我们与朋友保持更加紧密的联系，认识网络中志同道合的朋友，寻找失去了联系的朋友。高校校园用户是互联网用户的主体，同时是社交网络系统赖以生存和发展的基础。虽然这些热门的公共社交网络系统能够满足高校用户在网络社交和沟通方面的需求，但是缺乏高校学生在校园中的学习和生活等现实环境和真实活动的支持，也不能满足高校学生之间在文化活动方面的个性化发展。

基于此，我们团队拟成立一家以大学城为核心的微城在线网络科技有限责任公司，为在校大学生提供情感交流、知识共享、共同进步的高校社交网络平台，并通过在线信息服务和系列增值服务来提升使用价值，并通过收取会员费、广告费、活动承办费等方式来获得盈利。此平台除了设计有“好友管理”、“信息管理”、“活动推荐管理”、“博文发表管理”和“用户评论管理”等5大子系统外，并且有针对性的加入了考研专区、考证专区、公务员考试专区、就业培训专区、机构介绍和恋爱交友等基于校园文化的社交网络组件。{三创赛优秀策划书养康}.{三创赛优秀策划书养康}.

一、项目介绍

1.1公司简介

■ 公 司 名 称：微城在线网络科技有限公司

■ 公 司 理 念: 永远为客户提供最优质的服务！

■ 公 司 目 标：

1以市场需求为导向，满足大学校园消费者的需求。 ○

2运用现代的网络科技技术与传统营销相结合的管理方法，为本公司的社会○

效益实现最大化。

1.2公司概述

微城在线网络科技有限公司以同城大学校园为主要特色，专注于同城大学生联谊交友、学习交流的互动平台。它不仅为在校与毕业的大学生们提供丰富的大学资讯，也为大学生提供相互交流，共享资源和下载资料，进行知识的互补并相互成长，享受一系列线下服务。

微城在线的使命是帮助在校大学生通过线上线下的联谊活动共同解决学习、生活中遇到的难题，实现自己的梦想。平台设置了考研专区、考证专区、公务员考试专区、就业培训专区、机构介绍和联谊交友等多个板块。在经过对企业和大学生的调研后，根据大学生实际面临的问题，推出了包括“就业指导、经验交流、联谊交友”等在线服务以及“圈内聚会、压力宣泄”等线下服务，不定期组织集体爬山、篝火晚会等联谊活动。

微城在线（“Wcheng”）本着“适应学校、服务学生”的发展理念，竭诚为各位顾客提供高质量、高品质、高效率的服务，力图使大学生在考研、考证及就业路上一帆风顺。

1.3服务介绍

为了满足大学生多元的需求，微城在线的功能也是多样化的。在“大学学习”板块，下设了考研专区、考证专区、公务员考试专区、就业培训专区等多个二级板块，为即将参加相关考试的学生提供学习交流、互动答疑的机会；在“大学播报”板块，会员可以看到丰富的教育资讯、校园新闻；在“大学生活”板块，会员可以发贴、晒图片、交朋友，还可以查找对于学习考试有用的信息，与他人资源共享等。

以下便是针对微城在线平台的具体介绍：

1、考研专区：让考生告别孤独备考，与同城研友、同专业考友交流考研心得及复习状况，同师兄师姐分享考研经验和备考技巧!同时，通过微城论坛记录下考研历程，与同城研友分享。将帮助考研同学更加清楚地了解考试信息，更好地展开备考复习，同时也给对考研存在问题的同学提供一个相互交流、学习的平台。

2、考证专区：在我国，国家职业资格考试繁多，除了大家熟知的计算机二级、英语四六级等考试外，还有注册会计师考试、国家司法考试、证券、银行等各种从业考试让考生在大学期间花费大量的时间去备考。考证专区就是为了容纳众多考证考生的板块，学生在平台中通过相互交流，提前了解到与自己专业相关的证书考试并为之奋斗。

3、公务员考试专区：主要面向大三和大四准备报考公务员的在校大学学生，为他们提供国考和省考的报考指南、历年真题及备考资料。

4、就业培训专区：主要面向大四即将

5、机构介绍：

6、联谊交友：

7、私人订制：宿舍联谊，社团联谊，大学生就业，网友群，粉丝联谊，老三界知青聚会，旅游、美食、音乐、体育。大学生联谊社区 -国内优秀的大学生互动交流，联谊的论坛!

1.4线下活动

目的：实现线上线下完美对接。

传统的社交网站或者联谊网站很少对用户进行地域性划分，甚至鼓励不同地区的用户进行互动交流，“微城在线”将反其道而行之，从创办之初便重点对银川大学城内及附近高校用户开放，将来还会在西安和兰州等多个城市设立试点，以容纳更多的会员。

“微城在线”的线下活动多种多样，包括爬山、烧烤、骑行、阅海戏水、联谊交友和沙龙讲座等，定期组织线下的聚会，为会员之间提供相互交流的机会。

除了开展聚会，“微城在线”还鼓励用户利用碎片化时间遇见爱情，建议用户利用学习间隙随时随地发起私人活动，比如线上征集一个志同道合的美眉一起

去看一场电影，或是绑定定位工具搜索自己身边的“微城在线”用户，随时随地拉近互相的距离，及时解决彼此的问题„„

1.5盈利模式

微城在线的盈利主要来自增值服务、利润分成、少量广告三个方面。除此之外，还可以通过在线销售考试书籍等商品，以及发行特色电子杂志等方式盈利。

1.5.1增值服务

为了更好的服务顾客，让顾客感受到“微城”的的贴心，微城在线还推出了一系列的增值服务，用户除了可以享受网站提供的一般服务外，还可以采用包月付费的方式订制自己感兴趣的个性化产品，如考试解压门诊、压力宣泄吧、个性交友会等。

1、用户购买虚拟产品

微城在线用户可以直接付钱购买虚拟产品，这是很多社区比较重要的一种盈利模式，就如QQ里面的Q币、各种钻、会员等等。大学校园属于特殊的群体之一，聚集用户群体大，所需的服务比较明确。

2、特殊会员服务

网站上有很多公共资源可以供会员免费使用，但是对于一些高级别的增值服务需要办理高级会员功能，如资料下载，压力宣泄等。会员可以采取包月或包季支付费用享受微城在线的增值服务。

3、付费调查服务

校内先进的网络平台是一个具有无限价值的空间，既可以为商家做市场调研，也可以为大学生提供一些关于校园创新项目的调查服务，并收取一定的服务费用。

4、压力宣泄

三创赛优秀策划书养康篇五

三创赛优秀作品——农舍吧_北京邮电大...

全国高校首届“创意 创新 创业”电子商务挑战赛

“农舍吧”电子商务旅游网站

参赛策划书

北京邮电大学

开心吧 电子商务团队

团队成员：吴新军、林朝波、高有富、陈和磊

指导老师： 胡 桃

2009年12月

1. 执行总结................................................................................................................... 7

1.1. 公司概述..................................................................................................... 7

1.1.1.

1.1.2.

1.2.

1.3.

1.4.

1.5.

1.6. 公司名称.............................................................................................. 7 运营网站.............................................................................................. 7 公司产品..................................................................................................... 7 创业团队..................................................................................................... 7 市场分析..................................................................................................... 7 营销策略..................................................................................................... 8 风险分析..................................................................................................... 8

2. 市场分析................................................................................................................... 8

2.1.

2.2. 宏观经济分析.............................................................................................. 8 行业发展分析.............................................................................................. 9

2.2.1.

2.2.2.

2.3.

2.4. 中国互联网发展概况 ............................................................................ 9 旅游电子商务发展概况....................................................................... 11 竞争对手分析............................................................................................ 11 STP分析.................................................................................................... 13

2.4.1.

2.4.2. 市场细分............................................................................................ 13 目标市场............................................................................................ 14

网络个人用户....................................................................... 14

企业用户.............................................................................. 16 2.4.2.1. 2.4.2.2.

2.4.3.

2.5. 市场定位............................................................................................ 17 TOWS分析 ............................................................................................... 17

2.5.1. 威胁（Threats） ................................................................................. 17

2.5.1.1. 中高端人士工作压力大，上网知晓信息的时间少 .................. 17

2.5.1.2.

2.5.1.3.

2.5.1.4. 投资者投机性大 ................................................................... 18 来自广义和专业的搜索网站的威胁 ....................................... 18 金融危机的影响 ................................................................... 18

2.5.2. 机会（Opportunities） ........................................................................ 18

中国网民用户的持续快速增长 .............................................. 18

北京市旅游资源丰富 ............................................................ 19

“农家游”又在兴起 ............................................................ 19

市场潜力很大....................................................................... 19

服务的创新化....................................................................... 20

“SNS”社区网站蓬勃发展 ....................................................... 20

人们对精神文明的追求逐渐加深........................................... 20 2.5.2.1. 2.5.2.2. 2.5.2.3. 2.5.2.4. 2.5.2.5. 2.5.2.6. 2.5.2.7.

2.5.3. 劣势（Weakness） ............................................................................. 20

2.5.3.1. 融资困难.............................................................................. 20

2.5.3.2.

2.5.3.3.

2.5.3.4.

2.5.3.5.

2.5.4.

2.5.4.1.

2.5.4.2.

2.5.4.3.

2.5.4.4.

2.5.4.5.

2.5.5.

2.6. 缺乏专业的技术人才 ............................................................ 21 没有可借鉴的商业模式......................................................... 21 网站初期发展受限................................................................ 21 营销推广困难....................................................................... 21 服务群体明确....................................................................... 22 独有的信息的过滤和流向机制 .............................................. 22 将博客和个人空间嵌入网站.................................................. 22 游戏模式的介入让用户更爱农舍吧 ....................................... 23 融入C2C的电子商务模式 .................................................... 24 优势（Strength） ............................................................................... 22 TOWS整合战略 .................................................................................. 25 市场前景预测............................................................................................ 27

3. 公司战略................................................................................................................. 27

3.1.

3.2.

3.3.

3.4. 公司名称： ............................................................................................... 27 公司介绍................................................................................................... 27 愿景陈述................................................................................................... 27 发展规划................................................................................................... 28

3.4.1.

3.4.2.

3.4.3.

3.5.

3.6.

3.7.

3.8. 短期目标............................................................................................ 28 中期目标............................................................................................ 28 远期目标............................................................................................ 28 企业文化................................................................................................... 29 公司管理团队介绍..................................................................................... 29 公司产权结构............................................................................................ 30 公司组织架构............................................................................................ 30

4. 农舍吧网站介绍 ...................................................................................................... 31

4.1.

4.2. 网站概述................................................................................................... 31 商业模式................................................................................................... 31

4.2.1. 服务对象............................................................................................ 31

4.2.1.1需求方面 ........................................................................................ 31

4.2.1.2供给方面 ........................................................................................ 32

4.2.1.3服务对象小结 ................................................................................. 32

4.2.2. 经营内容............................................................................................ 32

4.2.2.1. 主营业务.............................................................................. 32

4.2.2.1.1. 业务名称....................................................................... 32

4.2.2.1.2.

4.2.2.1.3. 业务简介....................................................................... 32 业务的运作 ................................................................... 33

4.2.2.2. 配套业务.............................................................................. 36

4.2.2.2.1. 旅游信息展示服务......................................................... 36

4.2.2.2.2.

4.2.2.2.3.

4.2.2.2.4.

4.2.2.2.5.

4.2.3.

4.3. 住宿推荐服务................................................................ 36 餐饮推荐服务................................................................ 36 智能推荐系统和路线图分享推荐服务............................. 37 游戏和个人空间等娱乐活动........................................... 39 收入来源............................................................................................ 40 网站构架................................................................................................... 40

4.3.1.

4.3.2. 一级页面构架..................................................................................... 40 部分二级页面构架.............................................................................. 43

欢乐农场.............................................................................. 43

网上商城.............................................................................. 43

个人空间、农场游戏、农场社区........................................... 43

个人用户管理界面 页面构架示意图 ..................................... 44

分类信息 页面构架示意图 ................................................... 45

单个信息 页面构架示意图 ................................................... 45

法律声明.............................................................................. 45 4.3.2.1. 4.3.2.2. 4.3.2.3. 4.3.2.4. 4.3.2.5. 4.3.2.6. 4.3.2.7.

4.4. 网站功能................................................................................................... 47

4.4.1. 农舍吧游戏与个人空间模式................................................................ 47

4.4.1.1. 农舍吧游戏 .......................................................................... 47

4.4.1.2.

4.4.2.

4.4.3. 个人空间.............................................................................. 51 “三天游”旅游方案推荐 ................................................................... 53 信用评价体系..................................................................................... 53

旅游农舍评价体系................................................................ 53

旅游装备提供商的评价体系.................................................. 54

个人会员注册....................................................................... 55

游客.............................................................................. 55{三创赛优秀策划书养康}.

普通VIP贵宾用户 ......................................................... 56

高级VIP金卡用户 ......................................................... 56

4.4.3.1. 4.4.3.2. 4.4.4. 4.4.4.1. 会员管理............................................................................................ 55 4.4.4.1.1. 4.4.4.1.2. 4.4.4.1.3.

4.4.4.1.4.

4.4.4.2.

4.4.5. VIP钻石卡用户.............................................................. 56 商家注册.............................................................................. 56 支付系统............................................................................................ 58

4.4.5.1. 支付方式和交易流程 ............................................................ 58

4.4.5.1.1. 支付宝安全支付 ............................................................ 58

4.4.5.1.2.

4.4.5.2.

4.4.6.

4.4.6.1.

4.4.6.2.

4.4.6.3.

4.4.6.4.

4.4.6.5.

4.4.6.6.

4.4.6.7.

4.5. 银行或者邮局转账支付.................................................. 58 第三方支付平台 ................................................................... 58 “农舍8”即时通讯工具 ...................................................... 58 《农舍吧》电子杂志订阅业务 .............................................. 59 游戏增值业务....................................................................... 59 大赛比拼.............................................................................. 59 抽奖体系.............................................................................. 59 旅游商家广告业务和在线调查业务 ....................................... 60 手机增值业务....................................................................... 60 其他功能............................................................................................ 58 网站建设................................................................................................... 60

4.5.1.

4.5.2.

4.5.3. 网站开发策略..................................................................................... 60 网站风格定位..................................................................................... 60 网站开发关键技术.............................................................................. 61

动态网页技术....................................................................... 61

CA认证和PKI技术 ............................................................... 61

电子支付技术....................................................................... 61

用户安全技术....................................................................... 62

信息加密技术................................................................ 62

身份认证技术................................................................ 62 4.5.3.1. 4.5.3.2. 4.5.3.3. 4.5.3.4. 4.5.3.4.1. 4.5.3.4.2.

4.5.3.4.3. 信息隐藏技术................................................................ 62

4.5.3.5. 网站安全技术....................................................................... 63

4.5.3.5.1.

4.5.3.5.2.

4.5.3.5.3.

4.5.4.

4.5.4.1.

4.5.4.2.

4.5.4.3. 防火墙技术 ................................................................... 63 入侵检测技术................................................................ 63 病毒检测与防护技术 ..................................................... 63 网站开发周期..................................................................................... 64 第一阶段：网页制作 ............................................................ 64 第二阶段：网站测试 ............................................................ 64 第三阶段：网站优化 ............................................................ 65

4.5.5. 网站维护............................................................................................ 65

4.5.5.1. 改变页面布局....................................................................... 65

4.5.5.2.

4.5.5.3.

4.5.5.4. 网站更新.............................................................................. 65 网站错误的检测与排除......................................................... 65 添加或删除功能模块等......................................................... 65

5. 营销策略................................................................................................................. 66

5.1.

整体营销策略............................................................................................ 66

三创赛优秀策划书养康篇六

绿色健康生态养殖创业大赛策划书

绿色健康生态养殖创业大赛策划书

一、大赛背景

我院社团联合会为引导我院大学生尽快适应社会发展和现代化建设的要求,主动适应社会主义市场经济体制下的经济运作模式和市场竞争机制，立志从现在做起，参与竞争，磨砺成才，决定举办此次大学生绿色生态养殖创业大赛

创业大赛是近几年风靡全球高校的重要赛事。它借用风险投资的运作模式，要求参赛者组成优势互补的竞赛小组，围绕一个具有市场前景的养殖产品，以获得风险投资为目的，完成一份包括企业概述、市场评估、营销计划、风险因素、投资回报与退出策略、组织管理、财务预测等方面内容的养殖创业计划书，最终通过书面评审和答辩的方式评出获奖者。

另一方面，创业大赛对于培养及提高大学生尤其是经管学子对管理问题思考探索的能力和实际问题的处理能力具有重要的作用，通过创新创业大赛使学生对企业的具体运作中的战略思考有了较贴近现实的了解。

二、绿色健康生态养殖创业大赛的宗旨、目的

（1）大赛宗旨： 培养创业意识

扩展创业思维