三创赛优秀策划书
来源：管理学 发布时间：2013-11-24 点击：
三创赛优秀策划书篇一
情系三农 大学生电子商务三创赛获奖作品
第二届全国大学生电子商务“创新、创意及创业”挑战赛
重庆赛区作品
创新 创意 创业
作品编号：_____CQB091_____
参赛学校：___重庆邮电大学__
作品名称: ______情系三农____
团队名称：_____梦之队______
指导老师：____王亚红_______
团队成员：_李明娃_何秉轩_谢栋_程林_范晋丞_
2010年11月
作品信息表
目录
三创概要
一 项目的执行内容````````````````````````````````````````````````````````````5
二 项目的发展前景````````````````````````````````````````````````````````````5 三 运营的核心模式````````````````````````````````````````````````````````````6 四 项目的执行优势````````````````````````````````````````````````````````````6 五 项目的可行性````````````````````````````````````````````````````````````````````````6 六 项目的总结```````````````````````````````````````````````````````````````````````````7
第一章 市场分析
1.1整体市场容量及前景```````````````````````````````````````````````````````````7
1.1.1总体网民规模`````````````````````````````````````````````````````````````7
1.1.2中国水果行业数量规模`````````````````````````````````````````````````7
1.2网站目标市场分析``````````````````````````````````````````````````````````````7
1.2.1网络社区交友````````````````````````````````````````````````````````````7
1.2.2中国水果行业电子商务发展阶段````````````````````````````````````8
1.3网站目标用户的分析```````````````````````````````````````````````````````````9
1.3.1用户分析``````````````````````````````````````````````````````````````````9
1.4市场趋势和机会`````````````````````````````````````````````````````````````````9
1.4.1市场趋势``````````````````````````````````````````````````````````````````9
1.4.2市场机会```````````````````````````````````````````````````````````````````````9
第二章 运营方案
2.1公司理念```````````````````````````````````````````````````````````````````````````9
2.2公司目标```````````````````````````````````````````````````````````````````````````9
2.3发展战略```````````````````````````````````````````````````````````````````````````10
2.3.1整合用户服务与社区服务`````````````````````````````````````````````````10
2.3.2提供渠道、重视借助外力、整合资源````````````````````````````````````10
2.3.3逐步推广扩散``````````````````````````````````````````````````````````````11
2.4业务与赢利模式```````````````````````````````````````````````````````````````````11
2.4.1业务体系````````````````````````````````````````````````````````````````````11
2.4.2业务详述````````````````````````````````````````````````````````````````````11
2.4.3业务发展规划```````````````````````````````````````````````````````````````11
2.4.4盈利模式````````````````````````````````````````````````````````````````````11
第三章 网站项目实施方案
3.1总体架构```````````````````````````````````````````````````````````````````````````12
3.2各部分内容`````````````````````````````````````````````````````````````````````````14
3.2.1资讯频道`````````````````````````````````````````````````````````````````````14
第四章 网络推广方案
4.1目标市场分析```````````````````````````````````````````````````````````````````````14
4.2目标群体的行为方式```````````````````````````````````````````````````````````````15{三创赛优秀策划书}.
4.3网站的网络营销战略目标``````````````````````````````````````````````````````````15
4.3.1快速扩张阶段````````````````````````````````````````````````````````````````15
4.3.2过滤时期`````````````````````````````````````````````````````````````````````15
4.3.3稳定时期`````````````````````````````````````````````````````````````````````15
4.4网络营销定位```````````````````````````````````````````````````````````````````````15
4.4.1搜索引擎定位````````````````````````````````````````````````````````````````15
4.4.2许可Email营销定位`````````````````````````````````````````````````````````16
4.4.3口碑传播定位`````````````````````````````````````````````````````````````````16
4.5整合网络营销组合策略与实施方案`````````````````````````````````````````````````16
4.5.1网络营销整体思路````````````````````````````````````````````````````````````16
4.5.2品牌推广思路``````````````````````````````````````````````````````````````````17
4.5.3搜索引擎营销``````````````````````````````````````````````````````````````````17
4.5.4社会化媒体营销```````````````````````````````````````````````````````````````17 4.5.5网站联盟广告``````````````````````````````````````````````````````````````````17 4.5.6其他网络营销方式`````````````````````````````````````````````````````````````17 4.5.7线下推广````````````````````````````````````````````````````````````````````````17
第五章 竞争分析
5.1电子商务模式的分析 ````````````````````````````````````````````````````````````````17`
5.2五力分析``````````````````````````````````````````````````````````````````````````````18
5.2.1五力分析总括``````````````````````````````````````````````````````````````````18
5.2.2五力分析详解``````````````````````````````````````````````````````````````````18
第六章 管理体系
6.1公司文化``````````````````````````````````````````````````````````````````````````````18
6.1.1文化基调```````````````````````````````````````````````````````````````````````18
6.1.2公司宗旨````````````````````````````````````````````````````````````````````````19
6.1.3核心价值理念``````````````````````````````````````````````````````````````````19
6.1.4基本价值观`````````````````````````````````````````````````````````````````````19
6.1.5企业精神````````````````````````````````````````````````````````````````````````19
6.1.6品牌个性````````````````````````````````````````````````````````````````````````19
6.2组织结构```````````````````````````````````````````````````````````````````````````````19
6.3经营团队```````````````````````````````````````````````````````````````````````````````20
6.4人事制度```````````````````````````````````````````````````````````````````````````````20
6.5激励机制```````````````````````````````````````````````````````````````````````````````21
第七章 财务可行性分析
7.1项目投资概括``````````````````````````````````````````````````````````````````````````21
7.1.1资金结构与规模````````````````````````````````````````````````````````````````21
7.1.2其它资金来源```````````````````````````````````````````````````````````````````21
7.2主要财务假设和财务数据预估````````````````````````````````````````````````````````21
7.2.1主要财务假设```````````````````````````````````````````````````````````````````21
7.2.2财务数据预估费用估算````````````````````````````````````````````````````````21
7.3预计财务报表````````````````````````````````````````````````````````````````````````21
7.4财务比率分析````````````````````````````````````````````````````````````````````````22
7.4.1反映营业能力的财务比率````````````````````````````````````````````````````22
7.4.2反映盈利能力的财务比率````````````````````````````````````````````````````23
第八章 风险分析与规避
8.1政策风险``````````````````````````````````````````````````````````````````````````````23
8.1.1风险详述```````````````````````````````````````````````````````````````````````23{三创赛优秀策划书}.
8.1.2应对措施```````````````````````````````````````````````````````````````````````23
8.2资源风险``````````````````````````````````````````````````````````````````````````````23
8.2.1风险详述```````````````````````````````````````````````````````````````````````23
8.2.2应对措施````````````````````````````````````````````````````````````````````````24
8.3市场风险```````````````````````````````````````````````````````````````````````````````24
8.3.1风险详述````````````````````````````````````````````````````````````````````````24
8.3.2应对措施````````````````````````````````````````````````````````````````````````24
8.4技术风险```````````````````````````````````````````````````````````````````````````````24
8.4.1风险详述````````````````````````````````````````````````````````````````````````24
8.4.2应对措施````````````````````````````````````````````````````````````````````````24
8.5竞争风险```````````````````````````````````````````````````````````````````````````````24
8.5.1风险详述````````````````````````````````````````````````````````````````````````24
8.5.2应对措施````````````````````````````````````````````````````````````````````````24
8.6财务风险```````````````````````````````````````````````````````````````````````````````25
8.6.1风险详述````````````````````````````````````````````````````````````````````````25
8.6.2应对措施````````````````````````````````````````````````````````````````````````25 附件一 三农问题`````````````````````````````````````````````````````````````````````````26 附件二 “三农”电子商务面临的挑战 ```````````````````````````````````````````````````27 附件三 服务“三农”的聚众式平台大有作为``````````````````````````````````29 附件四 “三农”电子商务建设已具备各种条件``````````````````````````````````````30 附件五 “三农”电子商务模式图解```````````````````````````````````````````````````31
三创概要{三创赛优秀策划书}.
一 项目的执行内容
我们主要是以区域性电子商务网站作为整个产业链条中的核心，企业可以通过区域性电子商务网站与水果电商协会相互联系，洽谈合作事项，通过电商协会带动农民共同致富，促使企业与农民直接签订单。我们的优势在于能够深入到广大农村，与电商协会、农户建立起合作关系，以此作为自身资源优势，从而能够面向企业洽谈订单。
二 项目的发展前景
中国是一个农业大国，农村人口接近9亿，占全国人口70％；农业人口达7
三创赛优秀策划书篇二
全国高校首届电子商务三创大赛获奖作品
全国高校首届电子商务三创大赛特等奖（7项）
三创赛优秀策划书篇三
三创大赛策划书_终稿
‘
电子商务“创新、创意、创业”大赛
校园美食网站
项目策划书
小组名称:牛肉汤team 组长：顾俊
组员：宋悦 闻鹏志 江波 杨坤
目 录
摘要 ............................................................................................................................... 4
1.项目背景 ................................................................................................................... 4
2.项目简介 ................................................................................................................... 5
2.1 项目意义................................................................................................................................5
2.2 项目目标...............................................................................................................................5
2.3项目主要内容........................................................................................................................6
2.4项目特色................................................................................................................................6
3.网站功能 ................................................................................................................... 7
3.1.订餐购物门户 .................................................................................................... 6
3.2.SNS社区 ............................................................................................................. 8
4.市场分析 ................................................................................................................... 8
4.1.现大学生订餐购物的特征 ................................................................................ 8
4.2.平台产品分析 .................................................................................................... 8
4.3竞争对手分析..................................................................................................... 9
4.3.1.综合性购物平台......................................................................................... 9
4.3.2.主题性特色平台....................................................................................... 10
4.3.3.现有学生购物平台................................................................................... 10
4.4竞争优势分析 ................................................................................................... 10
5.可行性分析 ............................................................................................................. 11
5.1开发学生购物平台的可行性 ........................................................................... 11
5.2.开展SNS社区服务的可行性 .......................................................................... 12
5.2.1.SNS社区与传统BBS相比........................................................................ 12
5.2.2.SNS社区与传统即时通信相比................................................................ 13
5.2.3.SNS社区与视频语音通信相比................................................................ 13
5.3开发SNS+订餐购物平台的可行性 .................................................................. 13
6.市场营销 ................................................................................................................. 14
7.网站推广 ................................................................................................................. 15
7.1.信息搜集期 ...................................................................................................... 15
7.2网站试运营期 ................................................................................................... 15
7.2.1.线下宣传推广........................................................................................... 16
7.2.2.线上宣传推广........................................................................................... 17
7.3.网站建设初期 .................................................................................................. 17
7.3.1.线下宣传推广........................................................................................... 17
7.3.2.线上宣传推广........................................................................................... 17
7.4.网站发展期 ...................................................................................................... 18
7.41.线下宣传推广............................................................................................. 19
7.4.2.线上宣传推广........................................................................................... 19
7.5.网站稳定期 ...................................................................................................... 19{三创赛优秀策划书}.
7.5.1.线下宣传推广........................................................................................... 19
7.5.2.线上宣传推广........................................................................................... 20
7.6.网站推广评估 .................................................................................................. 21
8.成本分析 ................................................................................................................. 21
9.战略目标 ................................................................................................................. 22
10.发展规划 ............................................................................................................... 22
10.1.短期发展 ........................................................................................................ 22
10.2.中期发展 ........................................................................................................ 22
10.3.长期发展 ........................................................................................................ 23
11.基本盈利模式分析 ............................................................................................... 23
12.风险分析 ............................................................................................................... 25
12.1.风险类型 ........................................................................................................ 25
12.2.风险退出 ........................................................................................................ 25
校园美食网站项目策划书
摘要：随着互联网在全球范围内的飞速发展和普及，电子商务作为一种新的交易手段和商务模式正以空前的速度进入包括美食业在内的传统商务的各个领域。通过对大学生群体特点和美食行业大量网站的研究，本小组创建了美食网站新模式——针对大学生社交美食网站。网站把握互联网的“共享”特点和“精准营销”“线上线下互动”的思想，内容涵盖符合大学生切实需求的美食信息介绍、学生订餐、校友拼团等个性化模块，意在倡导一种新型美食社区观念。
校园美食网站是传统门户网站与基于兴趣的SNS社交网站的结合，注册用户可以通过个人空间分享自己的美食体验并根据相同美食兴趣爱好结交好友，从而达到为热爱美食的大学生提供交流与分享信息的平台的目的。
对于网站的发展，我们将以安徽工程大学机电学院为试点，首先以芜湖县周边美食点为初始信息，在芜湖市各高校推广网站。采用社区推广、商业广告、口碑相传等方式扩大网站的知名度。
以美食为主要服务点的网站竞争激烈，但是基于SNS的美食发现的网站在我国还处于探索阶段。本网站将用户人群锁定为大学生，通过为用户提供精准、切合需要的信息来满足其获取美食信息、分享美食经历的需求，提供基于兴趣交友的平台。但目前，如何吸引广大用户注册，如何吸引广告商、厂家开展广告业务，如何迅速做开渠道，仍是本网站所面临的问题。
关键词：大学生 美食 SNS社区
1.项目背景
随着现代商业社会的快速发展，社会竞争日益激烈，生活节奏加快，快餐以它简便、快捷、价格低廉等优势，已经成为一种流行餐饮形式。在校学生则越来越多喜欢宅在寝室，不愿出门。所以，校园外卖业迅速成长起来，俨然成为一种潮流。
据中国教育部统计，2016年全国高等教育院校机构共有4297所，其中研究生培养机构796所，普通高等学校2305所，成人高等学校384所，民办其他高等教育机构812所，而这之中住校学生占总人数的比例十分巨大，普通高等院校及以上院校的住校学生
比例更是达到90%以上。
如此数量庞大的住校学生就为网上订餐提供了优良的发展空间。众所周知，在校学生的就餐途径无非就是校内食堂就餐和网上校外订餐这两个主要途径，校内食堂提供的食品都是经过学校有关部门的严格把关，安全性毋庸置疑，但是由于校内食堂本身校园性质的约束、学生消费水平的有限和销售利润的限制，校内食堂能提供给学生的餐饮种类很少，并且口感也有一些欠缺，于是网上校外订餐就成了不少学生的首选，相比于食堂，网上订餐提供的食品种类就丰富许多，不少在食堂里难以寻觅的菜色都能轻易找到，同时因为网络的广泛性，使得学生可以订到鲁、川、粤、淮扬、闽、浙、湘、徽，“八大菜系”的几乎所有的菜，这也是让网上订餐受到学生青睐的主要原因，可是也正因为网络的广泛性，让网上订餐的食品卫生、安全性大打折扣，经常出现食品安全事件，并且也因为网络的虚拟性和隐蔽性让受害者难以找到罪魁祸首，最终只能被迫自己承担。有什么样的方法既可以将两者的优势互补又能降低风险呢？
仔细分析来看，出现以上状况的主要原因是两者各自的特性造成的，食堂因校园环境的因素限制了发展，网上订餐则是因网络的不安全性造成了诸多食品安全问题。针对这种情况，我们提出建立校餐网，提供一个合作平台，联合校内食堂和网上校外订餐，优势互补，劣势互消，为广大学生提供一个优秀的网上订餐网站。
2.项目简介
2.1.项目意义
校餐网致力于为在校学生提供便捷、完善的校园订餐服务平台。我们旨在将各个独立提供送餐服务的独立的餐饮企业整合到统一的网站上来，通过各企业之间的对比竞争和售后评分提升服务质量，然后使用学校食堂实际送餐的方式确保所送食品的安全与卫生，降低食品安全事件发生的概率，同时也提供完善的售后服务，及时整理学生反馈的信息，提升服务质量，让学生能更好的享受校园饮食生活。
2.2. 项目目标
校餐网的目标客户群有两大类，一是学生，主要目标客户是在读学生，但不排除周边企业的职员和小区的居民；二是餐饮公司，主要是已经提供网上订餐服务的企业，也包括餐饮个体经营户，未提供网上订餐服务的餐饮店。
对学生来说，良好的饮食可以提高身体素质，提升思维能力，在学习上产生相当大的作用，所以我们的目标就是为使用校餐网的学生提供最安全、丰富的食品，保证学生一日三餐所需要摄取的营养，而且学生都是年轻人，都乐意接受新事物，更能领略时代的气息，生活上更加最求简单快捷的生活方式，那像食堂排队打饭这样费时费力的事情自然也就不愿意每天多做，那网上订餐这种既可以满足年轻人多样化餐饮需求，又省时省力的方法自然就成了学生们的首选。校餐网将会在这方面做到最好。
另一方面对餐饮行业中的个体经营户和餐饮企业来说，高昂的店面租赁费用使得个体经营户难以进入餐饮行业，限制经营范围，流失大量潜在客户，然而利用网络订餐平
三创赛优秀策划书篇四
五人订制三创赛策划书
第四届全国大学生“创意 创新 创业”挑战赛
微视频定制营销网站
参赛策划书
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1.3网站简介
1.3.1网站名字的由来
“五人定制”（fivemade）,是依据电影《私人定制》的片名及主题而改编命名的。该电影的宣传片一出，便引起了社会的很大反响。由于该电影影响范围较广，而且题目新颖有趣，且“定制”二字符合我们创意项目的主题，团队由五人组成，所以“五人定制”这个网站名称便应运而生，"fivemade"也趁热出炉。"MDV"意为"Mini DVD"即“微视频”的英译。经由组合，“fivemadeMDV.com”就腾空出世。
再者，很多大学生都喜欢《私人定制》这部电影，并且希望有朝一日也有梦想实现家为其定制一个梦想。我们的网站取名“五人定制”，是希望借助这个称呼提高我们网站的知名度，且较容易地在学生心中留下深刻的印象，同时也方便记忆，利于网站的推广。
1.3.2网站板块
在“五人定制”微视频定制营销网中，我们设置了两个板块—公共板块和可选板块。其中，可选板块主要提供了一些大学生比较热衷的励志、搞笑、感人的微电影，MV，企业或广告宣传的微视频等等。每个学生可以根据自己的兴趣爱好自主选择观看可选板块的内容；而公共板块，主要有，作品展示板块，微视频定制预订/制作板块，大学生论坛专区板块，微视频制作课堂板块，以及活动专区板块。同时，网站在获得会员的注册信息后，也会对其进行内部数据库关联，自动
三创赛优秀策划书篇五
2013电子商务三创赛策划案终稿2
2013电子商务三创赛
团队名称：cheers
团队成员：孙钥 王馨 许盼 殷艾雯
目录
1 概述 ............................................. 4
1.1项目背景 ....................................................... 4
1.2项目简介 ....................................................... 4
1.3网站特点 ....................................................... 4
2 市场介绍 .......................................... 5
2.1市场背景 ....................................................... 5
2.2市场调研 ....................................................... 6
2.2.1市场需求分析 ................................................ 6
2.2.3调查问卷分析 ................................................ 7
2.3 目标市场....................................................... 7
2.4市场细分 ....................................................... 8
2.4.1社会群体 .................................................... 8
2.4.2高校学生 .................................................... 8
2.4.3专业生产商 .................................................. 9
2.5 swot分析 ...................................................... 9
2.5.1swot分析 .................................................... 9
2.5.2竞争优势 ................................................... 10
3 创世纪平台的介绍 ................................. 10
3.1项目内容 ...................................................... 11
3.1.1项目内容 ................................................... 11
3.1.2网站模块 ................................................... 12
3.2专家团队 ...................................................... 13
3.3盈利模式 ...................................................... 13
3.4运营模式 ...................................................... 13
3.5与生产商的合作 ................................................ 14
3.6问题及解决方法 ................................................ 15
3.6.1所要面临的问题 ............................................. 16
3.6.2如何解决问题 ............................................... 16
3.7创世纪网站相关流程 ............................................ 17
3.7.1征集任务流程 ............................................... 17
3.7.2提交创意流程 ............................................... 17
3.7.3创意审核与整理流程 ......................................... 17
3.7.4创意售卖流程 ............................................... 18
3.7.5专利申请流程 ............................................... 18
3.7.6创意报酬获取流程 ........................................... 18
4营销策划 ......................................... 19
4.1营销目标 ...................................................... 19
4.2营销行动方案 .................................................. 19
4.2.1目标市场 ................................................... 19
4.2.2品牌策略 ................................................... 20
4.2.3定价策略 ................................................... 20
4.3传统营销策略 .................................................. 21
4.3.1人员推销策略 ............................................... 21{三创赛优秀策划书}.
4.3.2公共关系策略 ............................................... 21
4.3.3广告策略 ................................................... 22
4.4网络营销策略 .................................................. 23
4.4.1标题广告 ................................................... 23
4.4.2搜索引擎注册 ............................................... 23
4.4.3建立链接 ................................................... 23
4.4.4电子邮件营销 ............................................... 24
4.4.5病毒营销 ................................................... 24
5.个人信息保障体系 ................................ 24
5.1申请过程保障 ................................................. 24
5.1.1信息提交保障 .............................................. 24
5.1.2信息维护保障 .............................................. 25
5.2用户创意归属权利保障 ......................................... 25
5.3合作网站支付方面的安全性 ..................................... 25
5.4信用评价制度 ................................................. 25
6.五年规划 ........................................ 26
7.财务分析 ........................................ 27
7.1股本结构与规模 ............................................... 27
7.2资金分配 ..................................................... 27
7.3效益分析 ..................................................... 28
7.4盈利能力情况分析 ............................................. 28
8风险与对策 ....................................... 28
8.1市场风险与对策 ............................................... 29
8.2创意窃取风险与对策 ........................................... 29
8.3财务风险与对策 ............................................... 29
8.4管理风险与对策 ............................................... 29 结束语 .......................................... 30
1.概述
1.1 项目背景
在经历了工业时代、信息时代之后，随着科学技术的不断发展，我们迎来了创新经济时代，这一时代的特点是创新成为商业核心要素，并逐渐形成产业——创意产业。这时，创意想法和产品层出不穷，人们对生活各方面需求也在不断增加。
研究表明，世界创意经济每天创造220亿美元，并以5%的速度递增，而美国达到14%，英国达到12%。我国尽管占据亚洲新兴创意产品领先地位，但由于在创意经济上起步较晚，与英美日韩等国仍有较大差距。想要更好地发展创意经济，鼓励全民一起创意创新是一个很重要的方面，其次，搭建一个“创意交流平台”将人们日常生活中零散的创意点子聚集起来也很有必要，我们希望通过这个平台普通人有价值的有可行性的想法也能付诸实践，不浪费也不会忽视每一个创意点，就像水滴只有流进海洋才不会干涸消失，我们要让每一丝灵感、创意都有更广阔的发展空间。
1.2 项目简介
我们的项目以网络为平台。一方面，征集创意。其中，创意征集的来源将由两部分构成，一是普通的用户，向他们征集日常生活中的创意和意见；二是与各大高校合作，下发给大学生有价值的课题，从大学生创意中征集，通过注册登录，将想法传达给平台。另一方面，网站将与专利网站与专业生产商合作，将征集的创意分类后，为可申请专利的创意提供专利申请服务，将指定的改进意见售卖下发给专业生产商，将零散的不需要专业器材的小创意下发给感兴趣的创意制造个体。同时，我们的网站将对人气较高的创意产品进行推广宣传。
1.3 网站特点
响应潮流 21世纪迎来了创新经济时代，创新观念及创意产业是时代的一大潮流趋势，也是国家大力鼓励与支持的。我们的创意交流平台可以为创意从雏形到成熟再到走进市场搭建完整链条，用最全面的征集和最快的速度将小的创意优势最大化发挥，从而为我国创新水平的发展做出贡献。
理念创新 创世纪平台作为采用新型商业模式的网络平台，遵循着一切为客户服务，一切为企业服务，一切为创意服务的服务理念，对客户，帮助他们评估创意，为其提供专利申请服务；对企业，向他们提供最新的市场需求。实现客户与企业的双赢。
多元化 我们“创世纪网”面向多个群体，普通用户、在校大学生、专利网站、生产商等都是我们合作的对象，在这里，消费者可以根据需要提出产品意见
和创意点子，生产者可以发现产品不足，找到新型产品创作的灵感，大家各取所需，我们集合了多方创意，满足了多方所需。
专一性 不同于“百度知道”等网络交流平台，“创世纪网”专注于创意点的交流，它与其他交流平台相比，在创意集锦方面更具专业性、针对性，虽然不够综合，但摒弃了鱼龙混杂的缺点。
双向性 对于用户来说，他们提出自己的创意点子，既有可能提高自己的生活质量，又有可能自己的点子获得生产商的青睐，赢得一份收入，对于生产商来说，这个网站无疑是他们生产新型产品的便捷之路，他们可以在这里知道消费者需要什么，从而迎合市场需求。
2.市场介绍
2.1市场背景
科技飞速发展的今天，创意想法和产品层出不穷，人们对生活各方面需求也在不断增加。创意已经不再仅仅是一种理念，而是有着重大经济效益的现实产业。世界创意经济每天创造220亿美元的财富，并以5%的速度递增，而美国达到14%，英国达到12%（约翰·霍斯金，《创意经济》）。据英国官方统计，英国创意产业的年平均年增率，出口率以及所能提供的就业率均远远大于整体经济的水平。而美国从1996年开始，创意产品超过其他所有传统产业成为本国最大宗的出口产品，2002年的统计，美国创意产业所创造的产值占到美国GDP的16%，就业人数占到总就业人数的12%。我国尽管占据亚洲新兴创意产品领先地位，但由于在创意经济上起步较晚，与英美日韩等国仍有较大差距。
而根据中国互联网络信息中心（CNNIC）近日在京发布《第33次中国互联网络发展状况统计报告》的报告显示，截至2013年12月，中国网民规模达6.18亿，全年共计新增网民5358万人。互联网普及率为45.8%，较2012年底提升3.7个百分点。而我国的失业率在2013年达到5%。据此，如何利用电子商务的广阔前景为中国的创意经济创造更大的财富，提供更多的，更具独特性的就业机会，成为本次我们要研究的重点课题。下图是我国互联网普及以及电子商务发展情况图：
三创赛优秀策划书篇六
电子商务三创赛策划案模板—农商通
目 录
1 项目背景....................................................................................................................................... 1
2 项目规划....................................................................................................................................... 1
2.1 项目概述 ........................................................................................................................... 1
2.2 核心理念 ........................................................................................................................... 2
2.3 目标用户 ........................................................................................................................... 3
2.4 SWOT分析 .......................................................................................................................... 4
3 商务模式设计 ............................................................................................................................... 6
3.1 垂直行业B2B .................................................................................................................... 6
3.2 区域电子商务 ................................................................................................................... 6
3.3二维码导流 ........................................................................................................................ 6
4 功能服务设计 ............................................................................................................................... 6
4.1 资讯服务 ........................................................................................................................... 6
4.2 会员服务 ........................................................................................................................... 8
4.3 农商通会刊 ....................................................................................................................... 9
4.4 团购服务 ........................................................................................................................... 9
4.5 推荐服务 ........................................................................................................................... 9
5 盈利模式与运营模式 ................................................................................................................... 9
5.1 盈利模式 ........................................................................................................................... 9
5.2 运营模式 ......................................................................................................................... 10
6 实施效果..................................................................................................................................... 11
6.1 手机平台 ......................................................................................................................... 11
6.2 微信公共服务平台 ......................................................................................................... 12
6.3 互联网平台 ..................................................................................................................... 12
6.3.1 网站首页 ............................................................................................................. 12
6.3.2 商家频道 ............................................................................................................. 15
6.3.3 会员店铺 ............................................................................................................. 16
6.3.4 供求信息 ............................................................................................................. 17
6.3.5 商情推荐 ............................................................................................................. 18
6.3.6 组织团购 ............................................................................................................. 18
6.3.7 农业信息 ............................................................................................................. 19
6.3.8 商家推广 ............................................................................................................. 19
6.3.9 农商通会刊 ......................................................................................................... 19
7 营销推广方案 ............................................................................................................................. 20
7.1 信息屏推广 ..................................................................................................................... 20
7.2 网络广告 ......................................................................................................................... 21
7.3 企业二维码 ..................................................................................................................... 22
7.4 搜索引擎营销 ................................................................................................................. 23
8 投资回报分析 ............................................................................................................................. 24
8.1 股本结构与规模 ............................................................................................................. 24
8.2 资金来源与运用 ............................................................................................................. 24
8.3 投资现金流量 ................................................................................................................. 25
8.4 投资回报期 ..................................................................................................................... 25
8.5 内含报酬率 ..................................................................................................................... 26
9 财务指标分析 ................