businessplan范文

businessplan范文篇一

business plan

[Company name]

Business Plan

Prepared by: [name] Date: [date] Version: [version number]

CONTENTS

Business Snapshot

1. OVERVIEW

1.1 Background

When and why the business started Current position

What's changed since the business was started/purchased? Key milestones

Approach to decision making 1.2 Structure and Resources Organisational structure Business entities Key people Key advisors

2. MARKETING PLAN 2.1 Marketing Target market Competitors

Marketing and promotion Recent activities Planned activities

2.2 Customer Strategy Customer management Customer acquisition

3. BUSINESS ENVIRONMENT 3.1 Market Analysis The industry

4 5 5 5 5 5 5 5 6 6 6 7 7 8 8 8 8 9 9 10 11 11 11 12 12 12

3.2 SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis 12

SWOT analysis and brainstorming 13

4. OPERATING PLAN 4.1 Products and Services Products/services offered Pricing Payment Distribution Future growth Key suppliers Key customers{businessplan范文}.

14 14 14 14 14 14 14 15 15

4.2Premises

Facilities Assets and equipment Stock and inventory Intellectual property

4.3People

Business Resources Financial resources

Data and customer information 4.4Risk assessment{businessplan范文}.

Risk Management Business continuity planning Succession planning Insurance

5. FINANCIAL ANALYSIS 5.1 Current Financial Position 5.2Cash flow forecast Financial Forecast Profit & loss forecast Balance sheet forecast

6. FUTURE BUSINESS GOALS AND OBJECTIVES 6.1Business goals this year Business and Personal Goals 5-year plan Personal goals 6.2Top 3 in 3 months Action Plans Top 3 in 6 months Top 3 in 12 months

16 16 16 16 17 17 17 17 17 18 18 18 18 19 20 20 20 20 20 20 21 21 21 21 21 22 22 22 22

Business Snapshot - [Business Name]

Purpose of this business plan

商业计划书是一份全方位描述企业发展的文件，该商业计划书为了达到招商融资和其它发展目标之目的，向投资商及其他相关人员全面展示企业/项目目前状况及未来发展潜力的书面材料；商业计划书包括项目筹融资、战略规划等经营活动的蓝图与指南，也是企业的行动纲领和执行方案。

Business structure

Who owns the business and what is the ownership structure?

Business activity 销售

Products and services 碳纤维自行车

Points of differentiation

碳纤维自行车作为一个新兴的产物，它的诞生来自于自然资源的日渐减少、城市环境的日渐恶劣、人们生活需求日需提高的情况下，故碳纤维自行车的出现使之成为人们为之风靡的产品。

The market 国内一二线城市

Vision, goals and objectives 1.在国内一二线城市进行宣传推广

2.获得一定市场份额，并逐渐推广到下一级城市 3.建立覆盖全国的营销网络

1. Overview

1.1 Background

When and why the business started

2011年9月本公司秉着节能环保理念，针对国内碳纤维自行车潜在的巨大市场，我们创办了以销售碳纤维自行车为主的“捷能环保公司”

Current position 新兴产业

What's changed since the business was started/purchased? 项目正在稳当进行中

Key milestones

通过一段时间的宣传推广，该产品在一二线城市占领了一定的市场份额

Approach to decision making

本公司以责任清楚、机构合理、规范运作、提高效率、赏罚分明为目标，通过组

织架构的设定和业务流程的重新梳理，建设成为以客户为中心、以市场为导向的现代营销型公司。

1.2 Structure and Resources

Organisational structure

Business entities

总经理：负责公司决策

Key people

Who are the people your business wouldn't survive without? What revenue do they generate or what skills, qualifications and knowledge do they have about your industry or product/service?

Name Role

Skills/attributes 潘丹玲 刘嘉瑶

总经理 研发部经理

管理 产品研发

businessplan范文篇二

Businessplan 德语商业计划书范例

Businessplanvorlage WRM GmbH

Im Folgenden finden Sie eine formatierte Wordvorlage für Ihren Businessplan.

Diese enthält ein Inhaltsverzeichnis sowie alle notwendigen Überschriften, welche Sie jedoch bei Bedarf beliebig umbenennen, löschen oder ergänzen können. Die bereitgestellten Berechnungstabellen sind als Objekt eingefügt und sind vom Objekttyp Microsoft Office Excel 97-2003 Arbeitsplatt. Per Doppelklick können sie die Tabellen „aktivieren“ und darin arbeiten. Wesentliche Formeln sind bereits enthalten, beachten Sie dies bitte beim Ausfüllen. Die Businessplan Wordvorlage stellt ein Hilfsmittel für Sie dar, an welchem Sie sich bei der Erstellung ihres persönlichen Businessplanes orientieren können.

Businessplan zur Gründung …

Gründer/ Gründerin Anschrift Telefon Fax Mail{businessplan范文}.

Inhaltsverzeichnis

1 2 3 4 5

Auf einen Blick .................................................................................................................. 1-1 Zusammenfassung .............................................................................................................. 2-1 Gründerperson / Gründungsteam.......................................................................................... 3-1 Produkt / Dienstleistung ...................................................................................................... 4-1 Markteinschätzung .............................................................................................................. 5-1 5.1 5.2 5.3 5.4 6 6.1 6.2 6.3 6.4 7 7.1 7.2 7.3 8 9

Kunden ....................................................................................................................... 5-1 Konkurrenz ................................................................................................................. 5-1 Standort ...................................................................................................................... 5-1 Kooperationspartner .................................................................................................... 5-1 Angebot...................................................................................................................... 6-1 Preis ........................................................................................................................... 6-1 Vertrieb ...................................................................................................................... 6-1 Werbung..................................................................................................................... 6-1 Rechtsform ................................................................................................................. 7-1 Organisation ............................................................................................................... 7-1 Mitarbeiter .................................................................................................................. 7-1

Marketing........................................................................................................................... 6-1

Unternehmensorganisation und Personal .............................................................................. 7-1

Risiko und Chancen ............................................................................................................ 8-2 Finanzwirtschaftliche Planungen.......................................................................................... 9-2 9.1 9.2 9.3 9.4 9.5

Lebenshaltungskosten .................................................................................................. 9-2 Investitionsplan / Kapitalbedarfsplan ............................................................................ 9-3 Finanzierungsplan ....................................................................................................... 9-4 Liquiditätsplan ............................................................................................................ 9-4 Ertragsvorschau / Rentabilitätsrechnung ....................................................................... 9-1

Anhang..................................................................................................................................... 9-1

1 Auf einen Blick

2 Zusammenfassung{businessplan范文}.

3 Gründerperson / Gründungsteam 4 Produkt / Dienstleistung 5 Markteinschätzung

5.1 Kunden 5.2 Konkurrenz 5.3 Standort

5.4 Kooperationspartner

6 Marketing{businessplan范文}.

6.1 Angebot 6.2 Preis 6.3 Vertrieb 6.4 Werbung

7 Unternehmensorganisation und Personal

7.1 Rechtsform 7.2 Organisation 7.3 Mitarbeiter

Der folgende Personalentwicklungsplan dient als Beispiel und ist mit den eigenen Daten zu ergänzen. Die Tabelle ist ein Excel-Objekt, welches mit einem Doppelklick zu bearbeiten ist.

Tabelle 1: Personalentwicklungsplan

8 Risiko und Chancen

9 Finanzwirtschaftliche Planungen

9.1 Lebenshaltungskosten

Die folgende Tabelle dient als Beispiel und sollte um eigene Daten ergänzt werden. Die Tabelle ist ein Excel-Objekt, welches mit einem Doppelklick zu bearbeiten ist.

Tabelle 2: Berechnung zur Ermittlung des notwendigen Gewinns zur Deckung des Lebensunterhaltes

businessplan范文篇三

My Business Plan综合英语作文

综合英语

My Business Plan

My business plan is to start a KTV, and its name will be called “翔大KTV”, which is located in the student street of Xiang 'an campus of Xiamen University. As is known to all, KTV belongs to entertainment and service industry. My KTV has its own features. Firstly, it is the single one surrounding xiang 'an campus. Secondly, it is given to the positioning to service for the students and staff that its consumption level will be intermediate; Thirdly, the type of KTV will be self-service, and consumer can payment and book the room number and the size of box online.

The following four points discuss some of the major reasons why it will successful. First of all, there is a big market thanks to the huge consumer demand by students and teachers; Secondly, the students have enough consumption ability; Thirdly, the operating costs will be lower than others, because the service personnel would be students which work for part-time job. Lastly, thanks to the management and service personnel are all students from campus, they learn more about the demands and features of the consumer.

In fact, the current obstacles would be the lack of start-up capital, partner, and the public relations staff.

businessplan范文篇四

How to write a great business plan (如何做一个伟大的商业计划)